GTM advisory for B2B SaaS. I help leadership teams build the infrastructure their pipeline runs on and use AI to amplify their people.
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THE RESULTS
$11 : $1
Pipeline return generated per dollar invested in marketing, alongside 180% year-over-year growth in qualified pipeline volume.
$15M → $31M
Pipeline doubled in a year after standing up a company’s first BDR function from scratch — $13M+ in added revenue.
86%
Win-rate improvement after repositioning a company into a new market category and achieving G2 leader status.
Results from in-house leadership roles across SaaS companies. Case detail available on request.
THE GAP
I help teams close the full circuit and sharpen the positioning everything else runs on.
HOW I WORK
Project work starts with an audit. Advisory and speaking can begin directly.
The Leak Audit
Discovery. Run a full-funnel KPI, structural, and market positioning analysis to find where pipeline is leaking.
Scoped to the challenge.
Projects & Speaking
Project by project. Install the missing GTM system, accelerated with AI, or bring a keynote or working session to your team or event.
By engagement.
Advisory & Strategy
Ongoing or one-off. Senior GTM counsel on pipeline reviews, planning, and forecasting, as an advisor or for a one-time session.
By arrangement.
I take on limited advisory work. Tell me about your situation and I'll be in touch if it's a match.